For the past year, I have had the wonderful privilege of working with Dianna Rose, the founder and CEO of Jars of Delight. I was instantly drawn to this project, not only because it tied into my passion for marketing, but also because the company was a clear embodiment of the values that I honor most- sustainability and community enrichment. Working with Dianna, who is so devoted to her craft and to making the world a better a better place, was an incredibly refreshing experience that I can honestly say transformed the way that I view business.
From start to finish, my team and I kept Jars of Delight’s values in mind to create a social media and rebranding strategy that perfectly captured Dianna’s vision. After a few months of research, analysis, and creative problem solving, our team made the journey to New York City to deliver our insights.
We stayed just outside of Manhattan, where we were welcomed by a chill breeze and the sounds of live jazz. Every neighborhood we ventured into offered its own unique feel that made it easy to understand why New York City has long captivated so many people.
On our first day in the city, we made our way to Gemma for some heavenly Italian food. I’m not sure if it was the long flight and our trek through the rain, or if the food was simply that good, but I’m still dreaming about their Focaccia Robiola. We then stopped at Levain for one of their famous chocolate chip cookies before heading to Broadway to see a spectacular production of Phantom of the Opera.
The next day, we headed into Queens to present the work that we had completed over the course of the past two semesters. Dianna welcomed us to her newly opened commercial kitchen, where we were given a full tour of the establishment before delivering our recommendations. Throughout our presentation, Dianna expressed sheer excitement and gratitude that made all of our hard work worth it. To say I left the meeting feeling inspired would be a gross understatement. It was an electrifying experience that fueled my desire to create positive social change through business.
We devoted the remainder of our time in New York City to exploring its vibrant culture through museum visits and sightseeing, indulgence in even more delicious food, leisurely walks through Central Park, and a bit of shopping. It was the people, however, that made this trip so wonderful. To the strangers who helped us navigate the subway, to celebrities we ran into on the street, to old friends who made the effort to connect, and to our phenomenal client, Dianna Rose, thank you.
Overall, my experience working on the Jars of Delight project was one that I will never forget. I would like to conclude by issuing a special thank you to the Student International Business Council. Thank you to Dr. Eileen Daspro for guiding us through this project and setting us up for success. And, of course, thank you to our generous donors who made this trip possible. Your support means the world to us. I cannot wait to see where this experience takes me.
- Jessica Lundstrom